Nomou Programme business support consists of continuous guidance and expert advice to help entrepreneurs in Jordan, Iraq, Oman and Egypt to succeed.

Expert advice and support to grow your SME

Nomou Programme business support

Get a business check-up before we finance you with a SME business loan

Before we finance you

When you apply for a business loan through the Nomou Programme, we work with you to ensure your business is investment-ready. We conduct a thorough review of your business and assist you in developing a robust business plan, outlining risks and opportunities.

On-going business support to grow your SME

Working with you

We assist you with practical business solutions in key sectors covering education, healthcare, manufacturing, agri-processing. We also work with you to grow your network, develop your skills and gain business exposure.

Reaping the benefits through GroFin partnerships and access to networks

Reaping the benefits

Our entrepreneurs benefit from Nomou Programme and GroFin partnerships with international organisations that provide access to customised business skills training, technical assistance, leadership development, and access to networks.

Why Business Support?

As a business owner, you already know how much hard work and perseverance goes into building a business.

We understand how many challenges you had to overcome to get here. To acquire financial support is only one of the many obstacles you have to face as an entrepreneur. The Nomou programme’s business support provides you with a trusted advisor to help identify and overcome all the other challenges that can come your way while recognising the opportunities.

What do we offer?

Your Nomou Programme Investment Manager meets with you every month to discuss the strategy and performance of your business to help you to identify risks and opportunities. You remain in control of your operations, but we look for the red flags and help you to think beyond day-to-day management to ensure your business continues to grow.

Our investment team advise and guide you on implementing processes and procedures that make your business more efficient. This can include advice in areas such as financial management and accounting, human resources, marketing, and operations. We further assist you in areas such as formalising your business structure and succession planning.

We offer clients access to a wide network of potential business partners, suppliers and other institutions that can assist you to manage and grow your business more effectively. You can also leverage on the Nomou and GroFin international footprint and get access to international accredited business mentors and global market insights.

Business Support Stages

Your Nomou Programme investment team put your needs first. We roll up our sleeves and gain a thorough understanding of your business with you. From pre- to post-finance business support, our investment managers help their entrepreneurs succeed by providing them expert advice and continuous guidance throughout their journey with us:



Business Plan



• Viability & risk assessment
• Cash flow analysis
• Compliance & business review
• ESG assessment

• Robust Business Plan
• Risk mitigation
• Financial plan

• Sales & distribution
• Assistance in recruitment &
  contract negotiation
• Project management
• Supply chain

• Succession planning
• Governance
• Implementing ESG best

• Market linkages
• Financial management
• Leadership & management




Industry Experts

The Nomou Programme investment process and business support offering is strengthened by a team of GroFin industry experts who possess in-depth knowledge and extensive experience in our sectors of focus, namely, agri-processing, manufacturing, education, and healthcare. Our Industry Expert (IndEx) programme has been proven to reduce risk in these sectors.

A GroFin industry expert helps our teams to identify and address key risk areas early on based on the lessons learnt from previous transactions.

Alfinaz Murad,

Investment Executive: GroFin Jordan

GroFin industry experts provide business support to grow your business

Global Partnership Benefits

Benefit from GroFin global partnerships

The Nomou programme investment teams develop partnerships with credible local trade groups, government ministries, development agencies, and large organisations with extensive supply chains and other local SME stakeholders to provide support and development assistance to SMEs seeking sustainable growth.

The combined offering of GroFin business support and our partners’ expertise works to stimulate the well-being and development of entrepreneurs. Our partner industry experts strive to develop growth strategies, manage and mitigate risk and achieve overall sustainability of your business. This makes our entrepreneurs’ businesses more viable and competitive, thus allowing them to contribute to their communities positively through job creation and improvement in livelihoods.

Business Support Success

We believe SMEs need more than money to succeed. Our business support function addresses critical management skills in areas such as business planning, operations, sales and marketing, HR planning and Environmental, Social & Governance (ESG).

“We are extremely appreciative of GroFin’s close engagement with us in understanding the Iraqi market. The business support we received from GroFin helped with our vendor qualification and to diversify our services and our capabilities on the ground.”

GroFin Iraq Client - Al-Majal

“The topics discussed during the online marketing training were very useful. They gave me detailed hints and ideas of how to uplift my social media presence in the market. In the prior stages of building social media accounts, I would certainly like GroFin to continue providing more marketing assistance to the business.”

Bakers Choice Jordan
GroFin Jordan Client - Raed Saboba